Attribution & Reports
Honest numbers — Rassad treats your Salla/Zid store orders as the truth and uses channel CAPI only for direction. No platform over-claims the same sale.
Across all paid channels, attributed to confirmed store orders — not platform estimates.
confirmed · source of truth
channels claimed vs reality
| Channel | Orders | Revenue | CAPI | ROAS |
|---|---|---|---|---|
| Meta | 184 | SAR 71,600 | 247 (+63) | 3.8× |
| TikTok | 142 | SAR 52,300 | 171 (+29) | 3.8× |
| Snapchat | 63 | SAR 24,100 | 98 (+35) | 2.6× |
| 88 | SAR 31,900 | 88 | 22.8× | |
| Organic | 121 | SAR 39,800 | — | organic |
| Blended | 598 | SAR 219,700 | 604 (+6) | 5.1× |
CAPI numbers are directional — platforms each take credit for sales that the store records once. Rassad de-duplicates against your order ledger.
Next digest this Sunday after Fajr, scheduled around prayer times.
صباح الخير نورة 🌙 هذا أسبوعك قبل العيد: إجمالي الطلبات 598 بإيراد 219,700 ر.س وعائد مدمج 5.1×. تيك توك يحوّل أفضل من سناب — حوّلنا له ميزانية. واتساب أرخص قناة عندك بعائد ممتاز. نكمّل على نفس الخطة للعيد، بإذن الله.
Morning Noura — your pre-Eid week: 598 store orders at SAR 219,700, blended 5.1× ROAS. TikTok is converting better than Snap, so Mizan shifted budget. WhatsApp stays your cheapest channel. We'll hold the plan through Eid.