Audiences
Mudabbir builds the segments, Dallal activates them. Nothing reaches a platform until it's hashed and the consent gate clears.
Lapsed buyers 60+ days
Bought before, silent for 60+ days — prime win-back for Eid.
1,840
people
Hashing + consent gate · SHA-25688%
228 un-consented identities held back — never synced.
MetaSynced
TikTokPending
SnapOff
High-LTV Eid shoppers
Top 15% by lifetime value who buy every Eid season.
642
people
Hashing + consent gate · SHA-256100%
All identities consented — fully eligible to sync.
MetaSynced
TikTokSynced
SnapConnected
Abaya browsers — no purchase
Viewed 3+ products in 14 days but never checked out.
3,120
people
Hashing + consent gate · SHA-25664%
1,135 un-consented identities held back — never synced.
MetaPending
TikTokOff
SnapOff
Lookalike seed · VIP buyersLookalike
1% lookalike seeded from 642 repeat VIP customers.
642
people
Hashing + consent gate · SHA-256100%
All identities consented — fully eligible to sync.
MetaSynced
TikTokConnected
SnapOff
Reverse-ETL
Segments flow back to Meta, TikTok, and Snap via RudderStack Reverse-ETL — hashed server-side, consent enforced on every sync.