Insights
Performance, attribution and the operator's weekly digest — measured against store orders, not platform claims.
Blended ROAS
3.4×
▲ 0.3 vs last week
Revenue attributed
SAR 86.4k
▲ 18% vs last week
Ad spend
SAR 12.3k
of SAR 18k cap
Conversions
412
▲ 11%
Store orders are the source of truth — platform-reported numbers only supplement.
What's driving revenue
TikTokSAR 32.8k
MetaSAR 26.8k
Store / directSAR 19.0k
WhatsAppSAR 7.8k
رصّاد
Weekly digest
This week the operator launched 3 campaigns, moved SAR 400 to TikTok, and grew attributed revenue +18%. Eid demand is climbing — it recommends pushing the launch budget +SAR 1,000.
Do this next →
TikTok
4.1×
▲ ROAS this week
Meta
3.0×
▲ 0.2 vs last week
WhatsApp
21%
open-to-order rate
Vs similar Gulf abaya stores
network benchmarkNot an industry average — stores like yours, in your market.
ROASYou 3.4× · peers 2.7×
Conversion rateYou 2.9% · peers 2.1%
Repeat-buyer rateYou 31% · peers 34%
Avg order valueYou SAR 410 · peers SAR 365