Spend & Pacing
Every riyal, in real time — Mizan paces spend against budget, enforces caps, and logs every budget move. Any shift is one click to reverse.
Spent today
SAR 2,820
of SAR 3,300 daily caps
Month to date
SAR 43,100
81% of budget
Month budget
SAR 53,500
Eid push · 4 channels
Guardrails
1
channel over daily cap
Pacing vs budget · this month
MetaSAR 18,800 / SAR 26,000
today SAR 1,180 / cap SAR 1,500Within
TikTokSAR 13,700 / SAR 16,000
today SAR 940 / cap SAR 1,000Within
SnapchatSAR 9,200 / SAR 9,000
today SAR 610 / cap SAR 600Over cap
WhatsAppSAR 1,400 / SAR 2,500
today SAR 90 / cap SAR 200Within
Daily caps
1 over threshold
Snapchat hit its SAR 600 cap — auto-paused.
Spend velocity
Within band
No channel spent >30% faster than plan.
Channel allowlist
4 / 4 approved
Mizan can only spend where Noura allowed.
Mizan · budget-move log
Every move is logged and reversible in one click.Shifted SAR 400/day Meta → TikTok
TikTok ROAS 4.2× vs Meta 3.8× · within guardrails · 8 min ago
Raised WhatsApp daily cap SAR 150 → 200
Best ROAS channel 6.1× · under-spending vs budget · 1 hr ago
Trimmed SAR 200/day from Snapchat
ROAS 2.6× below 3.0× floor · pre-Eid reallocation · yesterday