Crew & Loop
One operator, five agents, running continuously. Mudir conducts — you talk to him, he routes the rest.
Operator loop
Talk to Mudir →Mudīr
Conductor · ALLaM
Reasoning trace
Conducting the loop — validating Mizan's budget shift before it touches money.
Rassad
Sense & Report · Qwen
Reasoning trace
Sensing demand — abaya searches in Riyadh up 240% heading into Eid; a competitor cut prices 15%.
Mudabbir
Plan · Qwen
Reasoning trace
Plan queued for your approval — 4 channels, SAR 6,000 over 7 days, lapsed buyers + Eid intent.
Sha'ir
Create · ALLaM
Reasoning trace
6 native Khaleeji variants ready — top scored 8.6/10 with the synthetic Gulf focus group.
Dallal
Launch · Qwen
Reasoning trace
3 campaigns live across Meta and TikTok — launches are idempotent and logged.
Mizan
Optimize · Qwen
Reasoning trace
Just shifted SAR 400 → TikTok (converting 2.1× better). Pacing on track, net-positive.