Experiments & Lift
Proof before scale — every creative variant and storefront morph Mizan runs, with measured lift and statistical significance. Winners auto-promote once they earn it.
A-vs-B read-out · Mizan · ميزان
CreativeEid hero — family warmth vs. value
Add-to-cart rate
A · «عبايتك للعيد قبل الهلال»9.4%
WINNER
n = 4,820
B · «خامات تدلّلك بسعر يريّحك»7.1%
n = 4,760
+32%
measured lift
96%
confident
Hypothesis
A warm family-Eid headline converts better than a price-led one before the moon-sighting.
Winner promoted · losers retired · reversible
Statistics engine
Significance computed by GrowthBook using a sequential Bayesian engine — peeking-safe, so Mizan can read results anytime without inflating false positives. Auto-promote fires at ≥95% chance-to-win.